In this blog post, I will discuss the 4 benefits of Google My Business (GMB).
Before moving forward, if you have an existing GMB profile or are looking to set up your profile, download our free Google My Business Guide, which covers 8 steps to increase your exposure on Google.
Now, let’s cover some basics.
- What is Google My Business?
- Why Should I Care About Google My Business?
- The Benefits of Google My Business
- You Appear in Local Pack Profiles and on Maps
- Customers Can Leave Reviews of Your Business
- You Can Get Helpful Information With GMB’s Insights
- It’s Free and Easy
What is Google My Business?
If you’re new to Google My Business, I encourage you to watch the quick introduction video below.
Basically, Google My Business is a platform that powers Google’s business profiles, giving you the chance to show up on top of the local results, appear in other results, and control how your information appears.
GMB is a platform that every local business owner should know about and use, as the information you submit can show up in a variety of ways on the search engine, including the knowledge panel, the local results, and maps.
Why Should I Care About Google My Business?
Having your Google My Business page optimized is one way to let Google know more about your business, such as who you are, what you sell, and where you are.
You are more likely to appear in more types of searches when Google knows more about you.
When people type your business’ name into the search box, it usually displays your knowledge panel and website links.
By knowing what you do and sell, Google can help match your content with other types of search queries; the most valuable being Google’s Three-Pack (especially with local search).
The Benefits of Google My Business
You Appear in Local Pack Profiles and on Maps
Have you noticed how Google places searches include a map and the names of nearby businesses? This is called the Local Pack, and there are two reasons why you should pay attention to it.
It’s Highly Visible
Google’s Local Pack takes up a lot of space on the first page of search results, and it is the first thing users see when they type in their query.
You can see the information you need at a glance.
It Affects Your SEO
Local Packs are Search Engine Results Pages (SERPs) that display the locations that relate to your search. In addition to the location, phone number, hours of operation, and reviews include other relevant information that potential customers may find useful: how to get there, where to park, and how to get there. Businesses and customers alike will find it useful.
Among all the factors that determine local pack rankings, Moz claims that GMB is the most crucial. If you’re looking to reach your targeted audience, the people who are in your service area, you could benefit from using Google My Business to verify, update, and optimize information about your business.
Customers Can Leave Reviews of Your Business
Never underestimate the power of customer reviews, especially when it comes to search rankings. In another study by Moz, online reviews are estimated to influence search engine ranking by 10%.
So, to increase the chances of your business being included in search results, using GMB to let customers leave positive feedback about your business is vital.
Here are some other reasons why you need people to leave reviews.
Reviews Improve Local SEO
When purchasing products, many consumers turn to reviews. According to a Shopify study, as much as 93 percent of consumers are likely to be influenced by online reviews. So, most of them.
It’s because these little blocks of text are testimonies of actual consumers who the company didn’t pay to promote their product or service. Thus, people feel that they’re more credible, and so, many believe what they say.
More and more people are checking out customer reviews before choosing a local business. Since people love reading reviews, search engines use them to rank search results. If you can properly utilize this GMB feature, it can have a huge impact on your business.
Reviews Increase Sales
Reviews matter, especially positive ones. As well as improving your search engine ranking, they also serve as free and reliable ads for your product or service. Therefore, it is much more likely that a customer will decide to buy a product with many positive reviews instead of one with many criticisms.
Almost as many people trust online reviews as they do personal recommendations. Getting more positive customer reviews will increase your chances of generating leads and sales. According to the research, reviews and sales are positively correlated.
Positive reviews are important, but even the best companies receive negative reviews. Therefore, whenever you are faced with a similar situation, act professionally. These reviews are not meant to be personal.
Rather than discarding them, use them to improve your product. Positive and negative reviews can both be useful to your company’s progress when used correctly.
Reviews Tell You What Customers Think About Your Business
A review provides insight into how customers view your business. By understanding customer needs and expectations, you’ll be able to determine which strategies you should stick with, what should be changed, or what needs to be improved.
It’s always helpful to read what your clients have to say, no matter how good or bad they are. Put them into perspective and view them logically.
You Can Get Helpful Information With GMB’s Insights
Your business will benefit from GMB. Your product or service is not only promoted, but it also helps you gauge the market.
What makes this possible?
With Google My Business, you can gain valuable insight into important aspects of your business to help you develop strategies and make informed decisions. Using this tool, you can access statistics and insights that can help you understand where your audience is coming from.
You can see how many views you are getting on your profile, photos, and posts in GMB. This is especially important for verifying the effectiveness of your campaigns – whether they’re working well and bringing in the attention you want or not doing anything at all.
You can learn and understand how consumers find your business by using GMB’s report. This report shows how people find your profile, particularly which keywords they use.
When you identify the keywords that are relevant to your online presence, you can increase traffic significantly. You can, for instance, dominate relevant long-tail keywords to increase clicks to your website significantly. Again, these details can be provided by GMB.
GMB provides you with detailed information about how your audience interacts with your posts. For example, you can see what posts they share and what types of comments they leave. You can then determine the types of materials that will work best for your business.
GMB includes a section where you can view a summary of the people who follow you. With this feature, you can see the range of ages, gender, and even countries they come from. These are all helpful when you’re creating a campaign.
Clicks on Website Link
GMB can also show you how many times a link to your website has been clicked on.
Knowing these statistics and quantifying the information can help you formulate a sound strategy. Studying the numbers is one of the best ways to boost your audience engagement, website traffic, and sales.
It’s Free and Easy
Even if a product is beneficial, its effectiveness will be limited if it is unaffordable, impractical, and difficult to use. When it comes to Google My Business, that’s not the case.
Considering how intuitive and free this tool is, even startups can use it to promote their business. You can create your profile in just a few hours; however, sometimes Google needs to verify ownership of your business which can take up to a week.
Once you’ve done that, you’re ready to dominate Google’s page one. As a bonus, it includes powerful tools for analyzing performance, allowing you to find ways to improve your ranking.
By increasing their visibility and improving their chances of appearing in search results, Google My Business makes it easy for startups and local businesses to promote their products and services online. It can make it easier for potential customers to find and contact you. You can utilize it to boost your business’s revenue, improve your online presence, and interact with your customers.
As you can see, there are many benefits to having a GMB business profile.
However, getting the most out of your business profile requires optimization. If you would like help with managing your online presence more quickly and efficiently, schedule your free consultation today!
If you have an existing GMB profile or are looking to set up your profile, download our free Google My Business Guide, which covers 8 steps to increase your exposure on Google.
Thanks for reading,
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AJ Tatum is the Founder and CEO of Tatum Digital Agency. Over the last 20 years, he’s worked in digital marketing, web development & web technologies, and business management. He is passionate about using technology and marketing to empower creativity, new possibilities, and transformative thinking.