Digital marketing is a powerful tool that can grow your business, but only if you’re doing it right. Digital marketing strategies for startups differ from digital marketing strategies for established businesses with more resources and larger budgets.
Digital marketing has grown in importance, especially for startups and small businesses, because it allows you to reach customers on many platforms with just one campaign.
Now, let’s dive in and read on to learn the best practices for startups & small businesses and get ahead in the digital marketplace!
Create a Buyer Persona
How can you market to your target audience if you don’t know who they are? The answer is nearly impossible. Creating buyer personas is the first step to creating a successful digital marketing strategy. It gives you invaluable insight into the people you are marketing to.
Here are things to consider about your buyer:
- Age group
- Challenges they’re facing
- Solutions your product or service offers
- How are they researching products when browsing online?
- What are their favorite social media platforms?
With this information, you can select marketing channels that will produce the best results for your company. Also, data suggests that creating buyer personas can increase the effectiveness of your digital marketing campaign by two to five times.
Develop an SEO Strategy
One of the best digital marketing strategies for startups is search engine optimization. By optimizing your website and content, potential consumers who are searching can find you online. SEO is also a great way to improve your digital presence.
Digital platforms such as Google Search & Maps make it easy to find relevant information in a few seconds. Google also ranks websites based on relevancy.
That means that if you don’t have SEO-optimized content, your reach will be limited. Only people actively looking for what you sell or offer right now could find your business or website. Part of your SEO strategy should include concepts like Organic SEO and using services like Google My Business.
Checkout “The Importance of Digital Presence Management” to learn more about how your digital presence affects your business.
Implement Email Marketing
Digital marketing is not just about driving new customers into your business. You also need to be engaging with the ones you already have through a regular newsletter that will keep them coming back for more.
Email marketing is an integral part of a digital marketing strategy. It keeps your business’s existing clients and potential customers or clients at the top of their minds.
A targeted campaign that speaks directly to certain demographics is highly effective in building brand awareness and loyalty among consumers who subscribe via their inboxes.
There is a lot of noise and competition in the email marketing space. To stand out, you need to use automation, deliver valuable content, and design pixel-perfect email templates.
Personalize with Marketing Automation
According to a benchmark study by eMarketer, marketing automation can increase conversion rates by up to 50%! This included everything from cart abandonment programs to educational autoresponders and even sales emails.
It’s important to remember that email marketing has grown. For example, to make sure that your subscribers read your emails and click through to your website, you must now provide tailored emails.
You can use services like ActiveCampaign to segment your contact list based on products or services your customer’s purchased, how many times they’ve opened your emails, if they’ve clicked on any links in your emails, and their website activity to deliver highly targeted and personalized emails.
Automated emails offer a lot more insight and context as to how your audience responds to different messages. Marketing automation not only allows you to track your results but also makes sure that you’re sending the right content at exactly the right time.
Engage with Social Media Marketing
Social media marketing is a popular digital strategy for startups that want to increase brand awareness and engage with their customers. GlobalWebIndex reports people spend an average of two hours and 25 minutes a day on social media networks and messaging.
Regardless of the size of your business, social media marketing should be one of your top priorities.
Be sure to develop social media strategies specific to each social media platform. What works on Facebook may not work as well on another platform like TikTok.
Here are some social media marketing tips you can incorporate into your digital marketing strategy:
- Stay connected with your audience by posting regular content
- Share content related to your industry or niche with your followers
- Boost engagement through the use of visuals such as pictures and videos
- Interact with your audience by responding, liking, and resharing their posts
- Reach a wider audience by investing in sponsored ads
It only takes seconds for someone scrolling through their social media feed to stop following your page if there isn’t new, interesting content.
Create Original Blog Posts Regularly
A DemandGen report showed that 47% of customers reviewed three or five pieces of content before speaking to a salesperson. Thus, it’s important to consider implementing a content calendar to help you publish new content on your blog regularly.
Not only will regularly updating your blog keep your visitors coming back to your website; it can also increase your ranking in search engines for more keywords and gain more leads.
As you blog, keep in mind that you will do more than write articles. You will need to address the troubles that your readers face and provide solutions. For example, if you are an event planner, you can write about common troubles that people face when planning an event. Be sure to include how they can solve those problems by hiring you.
As your blog becomes more popular, it will be an important source of lead generation for your business. Make sure you optimize your website for search engines so potential customers can find it when they’re searching online.
Top Digital Marketing Strategies for Startups
Startup marketing is tough. Even the most seasoned entrepreneurs have difficulty knowing where to start and what to do next. By implementing the strategies outlined in this post, you’ll be off to an impressive start!
Thanks for reading,
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AJ Tatum is the Founder and CEO of Tatum Digital Agency. Over the last 20 years, he’s worked in digital marketing, web development & web technologies, and business management. He is passionate about using technology and marketing to empower creativity, new possibilities, and transformative thinking.