As a digital marketing agency, we know firsthand that Google My Business is the most important part of your digital marketing strategy. The good news is that it doesn’t have to be hard – in fact, there are some key steps you can take right now.
Did you know that approximately 46% of all Google searches are looking for local information and 4 out of 5 consumers search for local information online? So if your business is not shown, one of your competitors will be. Therefore, it is critical that you develop a Local SEO strategy that works.
Read more in our blog post, “4 Benefits of Google My Business“.
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What is Google My Business?
Google My Business is a platform that powers Google’s business listings, giving you the chance to show up on top of the local results, appear in other results, and control how your information appears.
This is a platform that every local business owner should know about and use, as the information you submit can show up in a variety of ways on the search engine, including the knowledge panel, the local results, and maps.
Who is The Google My Business Guide For?
Our guide is for any business owner who is interested in setting up their business profile on Google so that when a user searches for your business, they can find you on Google Search & Google Maps. With a profile, users can learn more about your business, leave reviews, and more.
What Can I Do With My Business Profile?
Along with the ability to manage customer reviews, you can also associate your listing with categories, which helps Google associate your business with a user’s search intent. Another great feature is the ability to post updates about your business; which can include offers, blog posts, and more.
Having a Google My Business Profile also allows you to integrate easily into Google Ads.