A Google My Business (GMB) profile is a must if you own a business and is also beneficial for your business’ SEO. According to Moz, Google My Business accounts for over 25% of local ranking factors. In this article, we will examine the steps involved in setting up a Google My Business profile.
If you’re not sure why having a Google My Business profile is essential, you can check out our blog post on the 4 Benefits of Google My Business.
Google My Business Setup Guide
Where To Start on Google
The first thing you need to do is visit https://www.google.com/business/ and click the green button, “Start Now.” You will then either need to create a Google account or sign in to a Google account you already have.
You will then be able to search for your business by name and address. If you cannot find your business, then don’t panic. All you need to do is “add your business” and fill in the required information.
Create/Claim Your Google My Business Profile
After finding or creating your business location click on it. Confirm that you are “authorized to manage this business” and click continue.
Verify Your Business
You will now need to verify your business. This involves Google providing you with a verification code, which can be done in a variety of ways:
- Phone call
- Postcard mailed to your business address
The most common way Google verifies your business is via postcard, so once that arrives (which can take 1-2 weeks) you can then input it to verify your business, and you are all set up. Your business now has a Google My Business profile!
Add The Finishing Touches
The more information you add to your Google My Business profile, the more effective it will be. Your business address should already be set, but there are several other details to fill in.
Category – you can set what category your business is. For example, if it is a bar, then choose “Bar”.
Opening Times – set your opening times so that they know when you’re open when someone views your GMB profile.
Phone Number – make it easy for people to contact you.
Website – make sure your website link is set, so people can easily visit your website to find out more about your business.
Appointment URL – you can also set an appointment URL to make it even easier for customers to book your services.
Add Photos – make sure you set your business logo and a cover photo. You can also add more photos, allowing you to showcase more about your business. If you own a bakery, then show images of your cakes. Make your business stand out if you have the imagery available.
Reviews – Google reviews are an essential part of GMB. Encourage your customers to write positive reviews on Google so you have a five-star rating. Testimonials are a powerful way to show how your business is appreciated.
Posts – this allows you to share events or content from your website’s blog. A post will last for one week before it needs updating.
The more information you provide Google about your business, the greater the benefit you will receive from your Google My Business profile, so make sure you set the time aside to fill in the details.
Keep Monitoring Your GMB Profile
Even after you’ve set up Google My Business and filled out your business’ information, the work isn’t done. So it’s worth keeping an eye on several features.
First, when people write reviews about your business, it allows you to interact with them, whether positive or negative.
Second, there is also the option to change your opening times during the festive season, which can be very useful if you are closed over Christmas.
Third, people can also ask questions about your business, which presents opportunities to answer them and perhaps gain a new customer.
Creating your Google My Business profile is not something you should do and then just forget about. Instead, put your best foot forward by listening to your customers and presenting them with the right impression.
If you would like Tatum Digital Agency to set up and/or manage your Google My Business Profile, you can find more details on our Google My Business Management Services page or schedule your free consultation today.