You may have heard the term “long-tail keyword” before but don’t know what it means. To put it simply, long-tail keywords are keywords that don’t get as much search volume as shorter phrases but have a higher conversion rate.
A long-tail keyword is a phrase that usually includes at least three words.
Advantages of Long-Tail Keywords
These keywords are seen as an opportunity because they’re not in high demand, and thus less competition exists for those keywords.
You can capitalize on these opportunities to get your content found by using these keywords in your content.
For example, a long-tail keyword can target specific groups or niches of people who are more likely to convert.
Let’s say you want to gain more traffic from female runners; you could create content where your target keyword is “breathable running shoes for women” instead of just “women’s shoes.”
Basically, they can help you target your audience by providing a finely detailed description of what your potential customers are looking for in your product or service.