What Is Local SEO?

Local SEO

Local SEO is optimizing your website so that you can rank higher in local search engine result pages (SERPs).

Local SEO is essential for both brick-and-mortar and service area businesses. By implementing the correct Local SEO strategy, your business can appear higher in SERPs when someone searches for keywords like “Italian restaurants near me.”

Implementing Google My Business (GMB) and Bing Business profile is critical for appearing in local search results. With both profiles, you can provide your business’s description, address, hours of operation, phone numbers, website link, and the ability to book an appointment, order online, etc.

Having these profiles will affect how your business’s digital presence is displayed on SERPs, Maps, and various other platforms.

Read our blog post, “4 Benefits of Google My Business” to learn more. Tatum Digital Agency can set up and/or manage your Google My Business Profile or you can learn how to set up your GMB profile in our knowledge base article, “How To Setup Google My Business“.

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