SEO stands for Search Engine Optimization. It is the process of increasing your website’s traffic and ranking higher in search engines such as Google’s, Bing’s, and Yahoo’s search engine results pages (SERPs).
When a user enters keywords or phrases on these search engines, the algorithms of these search engines provide them with the most relevant results based on their query. Search results can include anything from your website content, images, videos, and much more.
The purpose of SEO is to drive more organic traffic to your website by making your website more relevant to these relevant searches.