Search Engine Optimization

Search Engine Optimization

Go Beyond Rankings With Your SEO Results

Did you know that according to Internet Live Stats, 3.5 billion Google searches are made every day? Additionally, Statista reports that 90% of searches made on desktops are done via Google.

We’ll help you grow your business with our SEO services & strategies. Let us manage your digital presence and rank higher on search engine result pages (SERPs), so you can get more visitors, convert them into leads, and gain new customers.

We’ll optimize your website for the major search engines, creating a strategy to help you reach your goals and ensure that you’re getting the best ROI possible.

Our team will create a strategy encompassing keyword research, link building, and other methods to help you rank higher in search engine results pages.

We're Your Trustworthy SEO Service in Fairfax, VA

The use of search engine optimization is an effective method of generating web traffic without having to pay for each lead.

We will identify important, sales-generating keywords for your website and then make specific changes to the structure, pages, content, images, etc., to help you achieve top rankings.

We offer the following services:

Have a few questions about SEO? Check out our Knowledge Base Articles for SEO.

Tatum Digital Agency

The Basics of Keyword Research

Keywords

Researching keywords is the first step in search engine optimization and is crucial to your SEO  strategy. To create the best content for your website, you must know how your intended audience thinks about your business and implement various types of keywords. Taking these keywords into account will help you write high-quality and useful content.

By doing keyword research, you can uncover specific information about search terms that can help answer questions like:

  • What are people searching for?
  • How many people are searching for it?
  • In what format do they want that information?

Visit our knowledge base to more about the different types of keywords such as short-tail keywords and long-tail keywords.

What is On-Page Search Engine Optimization?

On-page SEO aims to improve the visibility of a web page by optimizing its individual parts so search engines will rank it higher and deliver more relevant traffic. On-page SEO involves both the content and the HTML source code of the web page that can be optimized instead of off-page SEO, consisting of links and external signals.

There are several fundamental parts of on-page SEO: page titles, headings, content and content organization, and internal linking.

Site Map
Backlink

A backlink is a link created when one website links to another. Backlinks are also called “inbound links” or “incoming links.”

Why are backlinks important?

The reason backlinks are precious for search engine optimization is that they represent a “vote of confidence” from one website to another.

Search engines view backlinks to your website as a testament to the quality of content you are providing. When many sites link to the same webpage or website, search engines can infer that the content is worth linking to, and therefore is also worth including in their search results. As a result, obtaining these backlinks can help a site achieve better ranking positions or improve its search visibility.

How do backlinks relate to Off-Page SEO?

Building backlinks is at the core of off-page search engine optimization. As mentioned, backlinks represent a “vote of confidence” from one website to another. Off-Page SEO is about link building, social media, and other factors that happen outside of your website.

Read more about how backlinks can help you in our blog post, “Organic SEO: How To Build Authority in 2021“.

What is Local SEO?

Local search engine optimization attempts to increase visibility for businesses that provide direct services to their communities. The type of business can be like a grocery store or dentist’s office. It can be a service-area business that operates in a particular geographic location, like an electrician or house cleaner.

This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google & Bing.

If you currently don’t have a Google My Business profile, we will establish one for you for free! Learn more about our Free Google My Business Profile Service. If you’re interested in learning how to setup your own profile, check out our knowledge base article “How To Setup Google My Business“.

Local SEO also involves managing online reviews and ratings, local social media engagement, and more.

Local SEO

What is Technical SEO and Why is it Important?

SEO Increase

The goal of technical SEO is to ensure that your site is compliant with search engine guidelines to make sure it can be crawled and indexed easily.

One aspect of Technical SEO involved implementing Schema on your website. Read our blog post “Why You Should Use Schema for SEO & 3 Benefits” to learn more.

In addition, a technical SEO audit evaluates your website’s current position in terms of search engine optimization and identifies areas for improvement.

Users’ demands have changed dramatically over the years, and search engines have become more sophisticated. The number of smartphone users worldwide has now risen to about 3.5 billion, according to Statista. As a result of the massive increase in mobile device usage, Google has launched an algorithm update that emphasizes site speed and mobile experience when ranking web pages.

Sites with poor structure, slow load times, and redirects can be penalized today by search engines. Unfortunately, these technical SEO issues may lead to a steep drop in organic traffic and search rankings without proper intervention.

Website Audit

Want A Free Site Audit?

We will perform a full website audit for your business and let you know what you got right and how it can be improved.

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